At Turnkey Website Solutions we build and host your website, however the story doesn’t end there. Once you’ve commissioned a website, you’ll also need to register a domain name and setup a business email address.
While convenient to order all these services from a single platform, it’s best practice to keep your web hosting separate from your domain and email hosting for higher reliability and greater flexibility. That’s why we put you in control.
Why is this practice more reliable? No hosting service can guarantee 100% uptime. If your website is temporarily unreachable due to server maintenance, you can still communicate with customers through a separately hosted email account.
Why is this practice more flexible? You’re not locked into one platform. You have the freedom to find domain and email hosting that best suits the needs of your business. If you choose to migrate your Turnkey website to WordPress, your domain and email will not be affected.
How To Choose A Domain Name
When choosing your domain ensure that it includes your brand or company name. If you’re in the early stages of brand development, secure your domain before branding your business. Doing so will increase the likelihood your domain name and company name are identical.
If your company is already branded yet your desired domain name isn’t available, you have a few options:
- If your business exclusively serves Canadian customers, consider a .ca TLD (top-level domain) instead of a .com TLD.
- If your business is social in nature, consider a .net TLD.
- If your organization is a non-profit, consider a .org TLD.
- If opting for a .com TLD, add a descriptive word into your domain search that defines what you do (ie. kohrestateswinery.com).
Where Should You Host Your Domain & Email?
To narrow it down, here are some factors you should consider when choosing a domain registrar and email hosting platform:
Features – Do the included features meet the needs of your day-to-day business operations?
Security – Does the platform offer 2FA (two-factor authentication) sign-in security? Read more about 2FA here.
Ease of Use – Is the user interface easy to understand and navigate?
Price – Is the subscription price within your company’s budget?
Customer Service – How knowledgeable is the support team? How quickly do they respond to support inquiries?
Namecheap offers robust features out of the gate with inexpensive upgrade options when your business grows. They provide 2FA security for both domain management and email accounts, have knowledgeable and friendly customer support staff, and offer some of the lowest prices on the market.
With Namecheap your email is hosted off-site, so if your domain ever goes down temporarily for any reason, your email will still be active to communicate with customers.