{"id":10570,"date":"2021-04-20T13:55:52","date_gmt":"2021-04-20T17:55:52","guid":{"rendered":"https:\/\/www.turnkeywebsitesolutions.com\/?p=10570"},"modified":"2021-04-30T02:44:11","modified_gmt":"2021-04-30T06:44:11","slug":"a-guide-to-optimizing-your-website-images-so-they-work-for-you-not-against-you","status":"publish","type":"post","link":"https:\/\/www.turnkeywebsitesolutions.com\/a-guide-to-optimizing-your-website-images-so-they-work-for-you-not-against-you\/","title":{"rendered":"A Guide To Optimizing Your Website Images So They Work For You, Not Against You"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” hover_enabled=”0″ custom_padding=”0px||0px||false|false” sticky_enabled=”0″][et_pb_row _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text admin_label=”Think deeply about the images you want displayed…” _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Think deeply about the images you want displayed on your website, as they’ll have a direct impact on how successful your site is at converting visitors into customers.<\/p>\n

Finding the right images doesn’t have to be stressful, complicated or expensive. This post will cover what you need to know in order to get the most out of your website photography.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Images Should Be Relevant & Add Value (H4)” _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Images Should Be Relevant & Add Value<\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”Avoid photos that only serve as window dressing. Every photo…” _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Avoid photos that only serve as window dressing. Every photo on your website should serve a purpose that gets visitors one step closer to contacting you or making a purchase.<\/strong><\/p>\n

People naturally avoid unnecessary information. Consider the reason why someone comes to your website in the first place. They are looking for a solution to a specific problem, and the website that shows them that solution first wins their business.<\/p>\n

Every image must add value or it will be ignored.<\/strong> If you keep images contextual and relevant to the text around it, your messages will be clear and conversion rates will increase.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Trigger The Right Emotions (H4)” _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Trigger The Right Emotions<\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”Most people won’t invest the time to read your web copy…” _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Most people won’t invest the time to read your web copy unless the images on your website have convinced them it’s worth the effort. Trigger the right emotions through visuals, and they’ll dive deeper into your content.<\/p>\n

How do you trigger the right emotions?<\/strong> Tell a visual story of what life looks like after purchasing one of your products or services. Are they healthier, happier, or stress-free? Do they get to spend more time outside with the kids?<\/em><\/p>\n

Understand the end-goal of your customer so you can paint a picture that lines up with their needs and desires.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”People’s Emotions Are Influenced By Others (H4)” _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

People’s Emotions Are Influenced By Others<\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”Emotions are a powerful driving force for action. By using photos…” _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Emotions are a powerful driving force for action.<\/strong> By using photos with human faces, you’ll boost your website’s conversion rate significantly.<\/p>\n

As social creatures, we often mimic the emotions of those we interact with. If someone smiles at us, we tend to smile back. The same reaction occurs on your website.<\/p>\n

A human face naturally draws attention and fosters an emotional connection. You can utilize this phenomenon to draw attention to important focal points in your messaging and entice action.<\/strong><\/p>\n

For example, a plumber wants to communicate that they fix leaky faucets. Let’s review three images choices that get this point across and consider which is the most effective:<\/p>\n

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[\/et_pb_text][et_pb_image src=”https:\/\/www.turnkeywebsitesolutions.com\/wp-content\/uploads\/2021\/04\/Turnkey-Blog-A-Guide-To-Optimizing-Your-Website-Images-01-Gallery.jpg” title_text=”Turnkey Blog – A Guide To Optimizing Your Website Images – 01 Gallery” admin_label=”Leaky Faucet Example #1 (Image)” _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_image][et_pb_text admin_label=”Leaky Faucet Example #1 (Description)” _builder_version=”4.8.2″ _module_preset=”default” text_font=”|600|on||||||”]<\/p>\n

#1 – This is a leaky faucet. Is that message clear in this photo, and does it motivate you to hire the plumber or learn more about their services?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.turnkeywebsitesolutions.com\/wp-content\/uploads\/2021\/04\/Turnkey-Blog-A-Guide-To-Optimizing-Your-Website-Images-02-Gallery.jpg” title_text=”Turnkey Blog – A Guide To Optimizing Your Website Images – 02 Gallery” admin_label=”Leaky Faucet Example #2 (Image)” _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_image][et_pb_text admin_label=”Leaky Faucet Example #2 (Description)” _builder_version=”4.8.2″ _module_preset=”default” text_font=”|600|on||||||”]<\/p>\n

#2 – This faucet has been fixed by the plumber. The photo invites you to imagine kitchen serenity where your faucet woes are gone. Better?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.turnkeywebsitesolutions.com\/wp-content\/uploads\/2021\/04\/Turnkey-Blog-A-Guide-To-Optimizing-Your-Website-Images-03-Gallery.jpg” title_text=”Turnkey Blog – A Guide To Optimizing Your Website Images – 03 Gallery” admin_label=”Leaky Faucet Example #3 (Image)” _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_image][et_pb_text admin_label=”Leaky Faucet Example #3 (Description)” _builder_version=”4.8.2″ _module_preset=”default” text_font=”|600|on||||||”]<\/p>\n

#3 – Once the faucet was fixed, this mother enjoys quality time with her son washing dishes. She learns about his day at school while teaching him a valuable life skill.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Which of the images above caught your attention the most?…” _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Which of the images above caught your attention the most? While the second image is clearly more compelling than the first, only the third image tells a story customers can get emotionally invested in. As mentioned above, emotions are a powerful driving force for action.<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Utilize Free High-Quality Stock Photos (H4)” _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Utilize Free High-Quality Stock Photos<\/h4>\n

[\/et_pb_text][et_pb_text admin_label=”Stock photography can be a simple and cost-effective way…” _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Stock photography can be a simple and cost-effective way to populate your website with dynamic content.<\/p>\n

There are plenty of free and paid stock sites out there. Often you’ll find the best images on paid stock sites, however if you’re going the paid route we recommend first checking out Adobe Stock<\/a>.<\/p>\n

By signing up for a 7-day free trial with Adobe, you get 10 premium stock images of your choice to download. Just be sure to cancel the subscription before your free trial period ends if you’re only after the 10 free images.<\/p>\n

If you want to search free stock sites, here are some excellent options that offer high-quality, royalty-free images. *Note that some free images require artist attribution, so be sure to review the licensing terms.<\/em><\/p>\n

Our list of free, high-quality stock photo sites worth your attention:<\/strong><\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Free Stock Photo Sites List (Bullet Points)” _builder_version=”4.8.2″ background_color=”#d7e9ed” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”30px|50px|10px|50px|false|true” custom_padding_last_edited=”off|phone” border_color_all=”#000000″]<\/p>\n