Contact Page Copywriting Guide
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Your Contact Page should enhance the user experience and help cultivate a strong relationship with your brand. It should clearly display your contact information and make your ideal customers feel like they’re being taken care of.
This guide is designed to give you a framework on how to write effective web copy for your Contact Page that gets proven results.
Section 1: The Invitation
In the invitation section, invite your prospects to contact you for a follow-up. Start with a headline that calls them to action (ie. Let’s Talk).
In a paragraph, describe the #1 problem your ideal customers face. For greater impact, detail the psychological pain and philosophical injustice of living with this problem.
In a follow-up paragraph, outline how you solve this problem and invite them to take action by contacting you.
Section 2: The Contact Form
The contact form is a key way to gather lead information for your business. The more data you gather from prospects, the more empowered you are to convert them into customers.
Keep in mind that every field in your form is a hurdle your prospect has to leap over. Is it worth the possibility of losing sales because you asked for too much information?
Only include fields your visitors want to interact with, and those required by your sales team to close a deal. No more, no less.
When writing content for your Contact Page, consider these best practices:
- Include your company’s phone number. Not everyone wants to fill out a form and wait for an email reply to get in touch with you. Posting your company’s phone number on the page increases your chances of converting more customers.
- Link to active social media accounts. Give visitors more ways to engage with your business after filling out your contact form by including links to your company’s social profiles. Common links include Twitter, Facebook, and Instagram.
- Redirect visitors to a Thank You Page. After filling out your contact form, automatically send visitors to a page that explains next-steps. This provides an opportunity to build trust, opens doors to further engagement, and guides prospects through the buying cycle faster.
- Keep your contact information current with Google. If you manage a Google Business Profile listing, avoid an SEO penalty by ensuring that the contact information (email, phone, operating hours) match on both your website and Google.
We hope you found this guide useful as you create your Contact Page web copy. If you have any questions, don’t hesitate to contact us.