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Contact Page Copywriting Guide

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Your Contact Page should enhance the user experience and help cultivate a strong relationship with your brand. It should clearly display your contact information and make visitors feel like they’re being taken care of.

Every business is different, therefore the content that ends up on your Contact Page and lead generation forms will be unique to your company. So long as it serves the needs of your ideal customer, you’ve got it nailed.

Best Practices

There are multiple elements in the list below you can draw inspiration from when writing content for your Contact Page:

  • Make your Contact Page easy to find. Visitors should be able to quickly get in touch with you should they need it. If your Turnkey website is a single page, we’ll add your contact information at the bottom of the Home Page.
  • Explain why someone should contact you. Describe how you can help solve your visitor’s problems, so there’s a clear focus for the interaction. You can achieve this by highlighting how you specialize in solving the #1 pain-point of your ideal customer.
  • Keep it information rich, but concise. Include as many ways as possible to contact you and others in your organization, but avoid unnecessary fluff on your Contact Page. The words you use should remain simple and straightforward to understand.
  • Include your company’s phone number. Not everyone wants to fill out a form and wait for an email reply to get in touch with you. Posting your company’s phone number on the page increases your chances of converting more customers.
  • Link to active social media accounts. Give visitors more ways to engage with your business after filling out your contact form by including links to your company’s social profiles. Common links include Twitter, Facebook, and Instagram.
  • Redirect visitors to a Thank You Page. After filling out your contact form, automatically send visitors to a page that explains next-steps. This provides an opportunity to build trust, opens doors to further engagement, and guides prospects through the buying cycle faster.

Contact Form Fields

The contact form on your website is a key way to gather lead information for your business. Because of this you should take some time to consider what fields to include on the form. Which fields are required for visitors to fill out? Which fields are optional?

The more data you gather from prospects, the more empowered you are to convert them from prospects to customers. Keep in mind that every field in your form is a hurdle your prospect has to leap over. Is it worth the possibility of losing sales because you asked for too much information?

You may already know exactly what information you need to collect in your contact form to close a deal. That’s great! Let us know and we’ll implement it. If you’re still unsure however, here are the key factors to consider:

  • The form must be easy to understand and fill out so there’s limited friction.
  • The value of the information you request from visitors is equal-to or less-than the value you are going to provide.
  • You’re able to qualify incoming leads and provide your sales staff with enough information to close a deal.

Think of the forms on your website as a transaction. You want to create a win-win situation between you and your potential customers. How can you both get the most value as quickly and easily as possible?

The answer is to only include fields your visitors want to interact with, and those required by your sales team to close a deal. No more, no less. In this way, your form will be conversion optimized to collect relevant information to both your prospects and your business.

If your Turnkey website uses promotional pop-ups to generate leads or links to 3rd party forms used for bookings, donations or online payments, consider employing this same methodology for those forms as well.